Bold thinking can make a difference
Environmental Funding Systems (EFS)
Ballast is behind an international project which aims to generate substantial funds to environmental measures based on consumer behavior and consumer needs. EFS is partnering up with climatejackpot.com, an international online lottery project where 50,5 % of the revenue will be earmarked environmental measures. EFS will be the sole recipient of the earmarked funds.
Environmental Funding Systems (EFS) is a non-profit company which will be responsible to allocate and supervise the environmental funds generated from the climatejackpot.com and other funding initiatives. EFS has one mission - to maximize the return on environment. Customers will on an ongoing basis receive updated actions and results, proving that their contributions makes a difference. EFS will be responsible to allocate the funds and select measures with a clear goal - highest possible return on environment. The funding strategy will be focused to make a difference in the selected tasks.
EFS's goal is to create a stable and long-term funding system that benefits the climate and environment. The project is international and aim to be a major financial contributor. The project involves world leading companies and organizations and will be visible for many people where it's launched.
Project details will be published at a later stage.
(Picture: The Ocean Cleanup heads for the Pacific. Illustration photo, Ballast is not involved in The Ocean Cleanup project - however it is a very good example of bold thinking.)