Bold thinking - one single thought can catch millions of minds.

We admire bold thinking.  Making the impossible possible.  With the most important tools we have, knowledge, engagement and energy.  

Ballast facilitates projects where consumer demands, consumer behavior and brand development are key factors.  Add a bold thought to it, and we do what we like best.

Ballast is founded by Pål Morten Flem working together with a group of engaged advisors, all with 25-30 years of experience with innovation strategies and processes, based on consumer behavior and consumer needs, from national and international FMCG organisations, retail, and monopoly markets. 

We like to engage in projects that have an environmental focus and that can make a difference for the people touched.